App Integrations and Online Personality Curation
Having made her triumphant return to the dating app Tinder (don't ask), co-editor Evan Robins lists her many grievances with this terrible but monolithic dating app, and using this as a means to frame our tendency to tailor our personalities on different platforms, and how one particular streaming service seeks to reinforce exactly that.
Masks All The Way Down: How To Commodify Identity (As a Loyalty Play)
Having been employed in customer service for roughly a third of my life, I feel as though I’m accustomed to the little acts of phoniness that come with the line of work. I can put on a cheery affectation with exaggerated inflections to feign abundant enthusiasm for new products. I can maintain a bright-eyed yet gentle smile while a 74 year old woman berates me about how shitty our app is. When an item doesn’t scan and the customer asks if that means it’s free, I can even conjure a chuckle.‍In short, I know how to wear the mask.‍
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